Music lifestyle brand

Syitren is a music lifestyle brand, we explore the relationship between music and life, and with the design of music hardware products and music content products two lines, to help contemporary young people pick up music in life.
The brand includes music hardware products based on vinyl record players and CD players, music culture IP "vinyl box", and design studio "Orange Dot Design Store".

Product design

Creative design that redefines the product

•  Create product core with demand
  The design team retained the core functions and retro feeling of the original music player in the product to meet the needs of contemporary life, while adopting a personalized design in the appearance to create a visual language belonging to syitren. 
• Core R&D team
  Syitren has an independent R & D and design team, relying on the design and manufacturing advantages of materials and processes, to provide users with the best product choice in the field of audio and video electrical manufacturing.

Brand history

• In March 2017, SYITREN established a factory and set up a modern production line for electronic record players.
• In June 2017, SYITREN developed the ORVOK portable vinyl record player.
• In August 2017, SYITREN developed the MANTY vinyl record player.
• In September 2017, SYITREN developed the TAMMI vinyl record player, and the brand LOGO and visual image were updated.
• In July 2018, adhere to independent innovation, continuously improve product quality and enhance service level. Develop an integrated online and offline operation system.
• In 2020, its brand development strategy will be planned and intelligent brand management will be upgraded.
• In 2021, SYITREN developed the PARON vinyl record player and put it on the market.
• In 2022, SYITREN began to launch a second product line, in which the R200 CD player became a new generation product.
• In 2023, SYITREN developed the R300 & R400 CD player.
• In 2024, SYITREN developed the T400 vinyl record player.

Brand culture

• Business positioning
  Focus on high-quality electronic record player manufacturing brand;
• Core value
  High quality electronic record player for music lovers;
• Brand vision
  From the beginning of the brand, in line with the music concept of "based on life", make the products more diversified and younger, convey ideas with music expression attitude, and make vinyl a way of life.